Recently, in order to optimize the video showcase ecosystem and create a good trading environment, Tencent has revised the "Implementation Rules for Video Showcase Experts Posting Low-Quality Content", and the revised content was solicited for opinions from June 7th to June 13th this year. According to the latest revision plan, virtual/digital human live streaming involving "using plugins, AI tools and other methods to generate virtual images for live streaming", "providing, selling, teaching or displaying content that is not encouraged on the platform: such as explaining and selling virtual human proxy software", will be clearly listed as low-quality content of video showcases and be subject to violations.
严打虚拟主播？腾讯视频号拟限制数字人带货：鼓励真人直播
Cracking down on virtual anchors? Tencent Video plans to restrict digital sales: encourage real-person live streaming.
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