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“走出去”步伐加速 白酒企业国际化进程几何

How does the pace of “going global” accelerate the internationalization process of liquor companies

Breakings ·  Jun 13 22:08
According to data released by the Liquor Importers Branch of the China Chamber of Commerce for Import and Export of Food, Livestock, and Livestock, from January to April of this year, China's liquor exports had a total of 72 destination markets. The overall improvement continued. Export volume rebounded 4 points from the first quarter; the export volume turned positive. Behind the increase in liquor export data is the acceleration of the internationalization process of enterprises. According to incomplete statistics, liquor companies such as Kweichow Moutai, Wuliangye, Yanghe Co., Ltd., and Shede Liquor continue to explore liquor overseas. Industry insiders said that “going overseas” in the liquor industry has always been a strategic choice that leading companies value. Currently, the internationalization of domestic liquor has sufficient cultural background. With close international contacts, more and more international consumers are willing to accept Chinese culture and try Chinese liquor. From an overall perspective, in the future, as the influence of Chinese liquor increases, the overall rate of liquor exports will further increase. (Beijing Commercial Daily)

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