The reporter learned that the Chongqing Banan Market Supervision Bureau has closed its investigation into the case of Chongqing Jingdong Haijia E-Commerce Co., Ltd. suspected of improper prize sales. The latter was fined 50,000 yuan. According to information, the cause of the incident was that the right to use the prizes provided by JD during the Spring Festival Gala interactive session at the beginning of this year, such as M9 cars, Yangzhou single-family mansions, and Beidaihe themed apartments, all exceeded the relevant regulations for prize sales by operators. The maximum amount/market price must not exceed 50,000 yuan, and the regulatory authorities fined 50,000 yuan. Prize-winning interactions in large-scale variety shows have also become the preferred marketing strategy for many companies. The reporter noticed that during the 618 period of this year, JD announced the launch of “JD 618 Happy Night” with Hunan TV and Mango TV. The slogan still included sending out 21 cars and Altay villas. (Exciting)