According to local media reports, Japanese car brand Toyota is planning to withdraw from the International Olympic Committee TOP program (top sponsorship program) after the Paris Olympics. Prior to this, Toyota's sponsorship agreement with the International Olympic Committee covered four Olympic Games, with sponsorship amounting to $835 million. In addition to Toyota, the contracts of Genting, Bridgestone Corporation unsponsored ADR, Intel and Panasonic will also expire in 2024, but these companies have not yet announced whether they will renew their agreements.
丰田等企业或退出国际奥委会顶级赞助商计划
Toyota and other companies may withdraw from the International Olympic Committee's top sponsorship program.
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