On June 1, iron mills completely stopped shipping from JD and became popular, triggering a heated discussion among netizens. In response, JD Book Sales responded in the circle of friends, saying, “The JD Book 618 campaign has never been on the opposite side of the publishing house and industry. We are supposed to be partners in a camp. We hope to work with everyone to bring good books and good prices to consumers, rather than let the high cost of live streaming hurt the industry and hurt writers who create with care. JD has legal independent pricing rights for self-operated books, and we are willing to make more profits to benefit consumers.”