According to a report published by J.P. Morgan Chase, based on channel surveys and expert exchanges conducted in Chengdu and Shanghai, the bank is more convinced that Bosideng is no longer just a winter theme, and believes that the company's sunscreen products outperform their peers. The product coverage is wider and clearer, the performance is better, the quantitative indicators are better, and the cost ratio is higher. The bank raised Bosideng's profit forecast for the 2024-2026 fiscal year by 0% to 2%, and reaffirmed its “bullish” rating. The target price was raised from HK$5.7 to HK$6.4, and remained on the positive catalyst watch list.