The Sony Group held a 2024 management policy briefing and proposed strengthening the animation business. The goal is to turn animation into a revenue source for the entertainment business after games, music, and movies. The company will improve the shortage of frontline personnel in animation production and improve the quality of the work. In order to enable creators to efficiently produce high-quality works, artificial intelligence (AI) and sensors will be used, and research and development of 3D and other technologies will be promoted.
索尼拟于本年度强化动漫业务
Sony plans to strengthen animation business this year
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