According to the CITIC Securities Research Report, looking ahead to 2024, the growth of the gold and jewelry industry will still mainly come from an increase in gold jewelry sales; against the backdrop of high gold prices, it is expected that the sales amount of gold jewelry will hardly increase significantly, and the volume perspective may even fluctuate. The gold and jewelry chain industry is undergoing a series of changes: advances in process technology have brought about changes in design quality; the number of young local designers is gradually increasing; a group of outstanding operating and marketing talents have crossed borders from the FMCG sector such as cosmetics, bringing a series of new ideas such as e-commerce, consumer insight, and content marketing; online share has increased, and two-way linkage: small, beautiful, and high-profit gold jewelry is online to drive offline sales. In the future, high-quality leaders will continue to increase their market share by opening stores and increasing single-store sales, and increase profitability by increasing the gross profit contributed by a single gram/single store.