The General Office of the Ministry of Industry and Information Technology, the General Office of the National Development and Reform Commission, the General Office of the Ministry of Agriculture and Rural Affairs, the General Office of the Ministry of Commerce and the General Department of the National Energy Administration issued a notice to launch the 2024 NEV campaign to go to the countryside. The notice suggests that from May to December 2024, new energy vehicle models suitable for the rural market, with good reputation and reliable quality, will be selected, and activities such as centralized exhibitions and test drives will be carried out to enrich the consumer experience and provide diversified choices. Organize charging and switching services, financial services such as NEV underwriting, claims, credit, etc., and after-sales services such as maintenance to the countryside to make up for shortcomings in the supporting environment in rural areas. Implement support policies such as car trade-ins and repairing shortcomings in county charging and swapping facilities, and directly reach consumers with “real money” discounts.