According to Canalys data, in the first quarter of 2024, the global smartphone market grew 10% year-on-year to 296.2 million units. Market performance was higher than expected, marking the first time after ten quarters of double-digit growth. This growth is due to the introduction of new product portfolios by manufacturers and macroeconomic stabilization in emerging markets. Driven by the A series and early high-end product updates, Samsung regained its leading position and shipped 60 million units. In the face of challenges in its core market, Apple experienced a double-digit decline in shipments, falling to 48.7 million units, ranking second. Xiaomi remained in third place, with 40.7 million units shipped and 14% market share. Voice and OPPO ranked in the top five, with shipments of 28.6 million units and 25 million units respectively, with market shares of 10% and 8% respectively.