Tmall International recently released the list of global supernova brands for the first quarter of 2024, showing that in the first quarter, the number of new Tmall International brands increased 92% year on year, and total new brand transactions increased 179% year on year. Among them, pure beauty, health care, and trendy accessories have become rapidly growing category tracks. South Korea, the United States, Japan, Germany, and Australia are the five countries with the largest number of new brands entering.
天猫国际一季度新品牌规模翻倍 成交同比增长179%
Tmall International doubled the scale of new brands in the first quarter, and transactions increased 179% year-on-year
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