The report points out that as the popularity of the Spring Festival waned this month, the domestic mobile client game market all declined sequentially due to reasons such as a decrease in the number and intensity of activities in some of the leading mobile and client products, and difficulties in supporting the increase in the performance of new products. In March 2024, China's game market revenue was 23.417 billion yuan, down 5.86% from the previous month, up 7.18% year on year. Among them, the actual sales revenue of the Chinese mobile game market was 16.953 billion yuan, down 7.13% from the previous month, up 8.75% year on year, and the actual sales revenue of the Chinese client game market was 5.528 billion yuan, down 2.02% month on month and 0.39% year on year. Actual sales revenue for games developed independently by China in overseas markets was 1,427 billion yuan, up 5.98% month-on-month and 11.34% year-on-year.
中国音数协游戏工委：3月中国游戏市场收入234.17亿元，环比下降5.86%
China Sound and Digital Association Game Industry Committee: In March, the revenue of the Chinese game market was 23.417 billion yuan, down 5.86% from the previous month
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