According to data released by the General Administration of Market Regulation on the 28th, in 2023, there were 17,000 advertising business units and enterprises above the scale nationwide, with advertising business revenue of 1312.07 billion yuan, an increase of 17.5% over the previous year. Among them, it achieved annual Internet advertising revenue of 719.06 billion yuan, an increase of 33.4% over the previous year, and its share in the advertising business increased from 58.7% in 2019 to 82.4%.
2023年实现互联网广告发布收入7190.6亿元 比上年增长33.4%
Achieve Internet advertising revenue of 719.06 billion yuan in 2023, an increase of 33.4% over the previous year
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