Facing intense competition from Pinduoduo, Taobao and JD cancelled the pre-sale model for the 2024 618 promotion, seeking to simplify the shopping process and improve service quality to attract users. The purpose of this move is to emphasize price advantages and shopping experience, and respond to users' strong demand for low prices and convenient services in order to maintain competitiveness in the e-commerce market. At the same time, Taobao and JD have adjusted their commercial structure and personnel to focus on user needs to achieve rapid business growth. (power plant)
618提前开打，淘宝、京东均取消预售
618 launched early, Taobao and JD all cancelled pre-sales
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