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跨境电商4月各放大招,亚马逊再降佣金正面迎战

Cross-border e-commerce increased their moves in April, and Amazon cut commissions to face it head-on

Breakings ·  Apr 28 08:22

In response to competition, Amazon has further reduced referral fees for low-priced apparel products. Recently, Amazon announced that starting May 15, it will offer discounts on sales commissions for low-priced clothing products in Europe, Japan, and Canada. Commission reductions vary from region to region. For example, for clothing products priced at less than 20 Canadian dollars, the original sales commission was 17%, and the adjusted referral fee was 10%; for clothing products priced below 15 euros in France, Italy, and Spain, the original sales commission was 15.45% to 8.24% after the adjustment. In January of this year, Amazon reduced commissions for clothing products on the US website. In the view of merchants, this move was in response to competition from platforms such as Temu and Shein.

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