According to media reports, at the 2024 Beijing Auto Show, Xiaopeng Motor CEO He Xiaopeng announced the new brand MONA. According to the introduction, the MONA brand is taken from the English “Made of New AI.” At the same time, Xiaopeng Motor also released the AI Tianji system for the first time. According to Tianyancha's intellectual property information, Guangdong Xiaopeng Automobile Technology Co., Ltd. has recently applied for registration of a number of trademarks such as “MADE OF NEW AI,” “AIMONA,” “Xiaopeng Tianji,” and “AI Tianji.” They are all classified as means of transportation, and the current trademark status is awaiting substantive review. Furthermore, since September of last year, the company has applied for registration of a number of trademarks such as “MONA,” “Xiaopeng MONA,” “Mona,” and “Mona,” and “Mona,” and the current trademark status is mostly awaiting substantive review.