Recently, Jiangsu Gaogou Liquor Sales Co., Ltd., a subsidiary of Jinshiyuan, announced that starting from May 1, the billing prices for the 42-degree high-groove standard (black label) Huai'an version and the 42-degree high-groove standard (white label) Huai'an version will be increased by 40 yuan/bottle and 7 yuan/bottle respectively, and it is proposed to increase the terminal supply price, retail price and group purchase price on the basis of the original. Gaogou standard wine is a light-bottled wine product launched by Jinshiyuan in August 2022. Currently, it accounts for a relatively small share of sales. According to the official flagship store of Jingdong Jinshiyuan, the current price of the 42-degree high groove standard (black label) is less than 300 yuan/bottle, which is about 25% lower than the market transaction price of nearly 400 yuan claimed by the company in September last year.