On the afternoon of April 15, the signing ceremony of the strategic cooperation agreement between JD Group and China Southern Airlines Group was held at the Beijing Jingdong headquarters. This is another strategic cooperation between the two sides after signing the first strategic contract in 2021. It marks a comprehensive upgrade of the cooperative relationship between the two sides and will further jointly promote the innovation and development of the aviation industry and the digital transformation and upgrading of the supply chain. According to the agreement, the two sides will focus on continuing to deepen cooperation in the fields of supply chain system construction, modern logistics business and logistics technology, industrial digitalization, enterprise operation services, rural revitalization, etc., to actively expand new growth points and achieve collaborative development. As a supply chain-based technology and service enterprise, JD Group will use its advantages in supply chain management, logistics and distribution, technology research and development to provide China Southern Airlines Group with a full range of technical support and service solutions.