Huazhu is using Orange Crystal as the leading brand in the middle and high-end markets. “Looking at the current market in China, budget and mid-range hotels account for 80% of the majority. Less than 20% of hotels above mid-range and high-end means there is huge room for growth in the market.” Huang Huixing, senior vice president of development of the high-end hotel division of Huazhu Group, said at the Orange Crystal brand tasting conference on April 11. Established in 2006, Crystal Orange Hotel is popular in the hotel industry with its sense of design. In 2017, Orange Crystal was wholly acquired by Huazhu Group for 3.65 billion yuan and became one of Huazhu's high-end hotel brands. Regarding future plans, Huang Huixing said that as Huazhu Group's top middle and high-end brand, Orange Crystal already has 194 stores nationwide. In addition, it has signed contracts with close to 320 stores, and plans to open 750 stores in 2025. (interface news)