Sales of some once-popular Guochao brands have begun to decline. If you think of 2018 as the “first year of the national tide,” then, after a few years, the market has gradually matured, it is time to think about what the real national trend is. A truly vibrant national trend is a market revolution that can be rooted in traditional cultural genes, integrate modern fashion design, guarantee product quality, tell good cultural stories, establish emotional connections, and continue to innovate. Guochao brands compete not only in the domestic market, but also face the international market and compete with mature international brands. For enterprises, this is a broader world and a more important challenge. Looking at it from this perspective, is the national tide booming for a while? Obviously not. To be precise, it was the “pseudo-national trend” in the bubble that gradually took shape. “We only know who is swimming naked when the tide recedes”. Only through market accumulation can brands with real creativity and endurance stand at the head of the national trend. (China Youth Daily)