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央视:微短剧诱导高消费 这样的付费机制不可取

CCTV: Payment mechanisms such as short dramas inducing high consumption are not advisable

Breakings ·  Apr 2 21:34
A CCTV news article pointed out that with 15 seconds of burdens and 30 seconds of reversal, condensing a ten-minute plot into a series of just a few minutes, short dramas are attracting viewers at an unprecedented speed. While commercial profits have been obtained on a large scale, there have also been quite a few problems in the short drama showing blowout growth. Many short dramas require a recharged membership or paid purchase to watch all of the content. Some users reported that they “inexplicably” paid to watch skits. In particular, some elderly people unwittingly paid high fees because they were unfamiliar with electronic payments, and it was even more difficult to get a refund.

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