On April 2, at the 2024 Tmall TopTalk conference, Tmall announced its brand management strategy for the new year, which will focus comprehensively on brand growth and continue to increase the platform's resource investment in creating new products, new brands, and explosions. Taking new products as an example, 688,000 of the new products launched in 2023 have sold over one million, of which more than 1,800 broke 100 million. In 2024, Tmall will continue to increase resource investment in the platform's new product strategy. The scale of resources related to new products will increase by 3 times, focusing on creating 5,000 “super new products”. Tmall will also upgrade the “Treasure New Brand Program” to support 100 new brands over 100 million.
天猫2024年重点打造5000个“超级新品”
Tmall will focus on creating 5,000 “super new products” in 2024
The translation is provided by third-party software.
The above content is for informational or educational purposes only and does not constitute any investment advice related to Futu. Although we strive to ensure the truthfulness, accuracy, and originality of all such content, we cannot guarantee it.