The 2024 Taobao Content E-commerce Festival announced that it will add 10 billion dollars in cash and 100 billion in traffic this year. According to festival data, in 2023, Taobao's number of content consumers increased 44% year-on-year; the number of live broadcast rooms with monthly sales exceeding one million reached 12,000; 8.63 million new content creators were added, and 770,000 new broadcast accounts were added. Cheng Daofang, general manager of Taotian Group's content e-commerce division, announced this year's growth targets: the number of users increased 100% year over year, monthly sales exceeding one million anchors increased 100% year over year, and GMV increased 80% year over year.