The Shanghai 2024 Spring Festival Consumer Season and the Shanghai Automobile and Green Smart Home Appliance Consumer Carnival officially kicked off. The event was based on big consumption and strengthened the linkage between business, tourism, culture and sports exhibitions: focusing on enabling policies to drive the trade-in of automobiles and consumer electronics products. This “Spring Consumption Season” will continue until the end of April. Key business districts and enterprises in all regions will use “Business +” as a starting point to focus on key categories such as automobiles, home appliances, clothing, shoes, hats, and cosmetics, and launch a number of diverse consumer promotion activities around the focus of automobile renewal, home appliance renewal, beauty renewal, and spring outing to help the Shanghai consumer market get off to a good start.