The head of the E-Commerce Department of the Ministry of Commerce introduced the development of e-commerce in China in 2023. Annual online retail sales reached 15.42 trillion yuan, an increase of 11%, making it the world's largest online retail market for 11 consecutive years; the zero share of physical goods networks increased to 27.6%, a record high; green, healthy, smart, and “national trend” products are popular, and domestic brand sales account for more than 65% of key monitoring brands; since the introduction of the policy to promote home consumption, furniture for the elderly, home theaters, and home decorations increased by 372.1%, 153.3% and 64.6%, respectively, over the same period last year.