Alibaba released a “warm” consumption report for the 2023 Spring Festival. The report shows that during the Spring Festival in the Year of the Rabbit, online and offline demand is boosting, consumption in the travel film industry is picking up, and consumption with local characteristics is heating up. Human reunions and fireworks have returned, driving the market to show a lot of warmth and confidence. Data shows that during the Spring Festival, orders for Flying Pig homestays increased by more than 260% over last year. Dali, Lijiang, Xiamen, Sanya, and Beihai became the most popular cities for homestay bookings. On the Flying Pig app, the number of international ticket bookings during the Spring Festival increased more than 4 times year over year, and the number of people applying for visas increased 3.4 times over the same period last year. Overseas resorts where the popularity of Spring Festival reservations increased the fastest were: Thailand, the Maldives, and New Zealand.