According to a report published by UBS, Blue Moon expects revenue to increase 7% to 9% year-on-year last year, with a net profit margin of 8% to 10%. According to management, the company's strategy this year focuses on continuing to expand distribution channels. Channel sales are expected to increase by 10% to 15% year over year. At the same time, the company's gross margin is expected to rise to more than 60% this year. In terms of operating expenses, the company expects the sales and marketing expenses ratio to drop by 1 to 2 percent, and expects sales team wages to be paid by dealers this year. The bank raised Blue Moon's profit forecast for 2022 to 2023 by 2% and lowered its target price from HK$6.17 to HK$5.93, maintaining its rating as neutral.