On December 7, the “New Ten Rules” of the joint prevention and control mechanism of the State Council were issued, further optimizing a number of epidemic prevention and control measures. After the release of the “New Ten Rules”, searches for keywords related to major travel platforms soared, and the popularity of the cultural tourism market picked up significantly. Faced with positive signals from the industry, I learned from a number of cultural tourism companies that they have now begun to actively prepare for market recovery.