On December 1, the “Measures for the Supervision and Administration of Online Drug Sales” issued by the State Administration of Market Supervision was officially implemented. After three rounds of solicitation of comments and pilots in Hainan and Shenzhen, the final implementation of the regulatory measures for online drug sales officially “opened the door” for the standardized operation of prescription drugs sold online. Some market participants believe that currently online sales only account for 2.1% of pharmaceutical terminal sales, and online pharmaceutical terminal sales have great potential for growth. With the implementation of the Measures, the outflow of electronic prescriptions will be further accelerated, thereby expanding the size of the online retail market for prescription drugs. In addition to pharmaceutical e-commerce businesses such as Jingdong Health and Ali Health, which will seize the opportunity to seize the prescription drug market, traditional pharmaceutical retail companies will also seize the opportunity to continue expanding their Internet business sector.