Since the beginning of this year, the new outdoor sports represented by Frisbee, cycling and flag football have become people's new favorite, and the "small and beautiful" minority sports business has taken the first step of exploration. The reason why these minority movements can "get out of the circle" quickly is mainly due to their low threshold and social attributes. Most outdoor sports do not have a demanding demand for venues, and the equipment is relatively simple, which is more suitable for the leisure sports needs of non-professionals. At the same time, this kind of new outdoor sports is often suitable for many people to participate, while sprinkling sweat, people's social needs can also be met. With the expansion of consumer groups and the upgrading of consumer demands, the minority outdoor sports market is ushering in a good opportunity for rapid development, and bring more dividends for the entire sports industry.