Zhu Guogang, executive director of Love year Holdings and CEO of pattern year Group, said in a speech at the 6th International Housing Industry Forum on the 25th, "the financial attribute of the real estate industry is declining, but it will not disappear." Many ordinary people, including ourselves, may have more than half of their wealth in this industry, and they cannot easily discount, reduce prices or sell on sale. Zhu Guogang also said, "it is better to cut meat and clear the warehouse, or a strong man can break his wrist." This is my own experience. When the enterprise is in danger and under great pressure, many people advise you not to struggle too much about the price, sell it at a discount and return to cash flow, and live before you have a future, which is wrong. Now it is a systematic danger for the industry, not a single point of difficulty. Even if you cut off your hands and feet, you may still not be able to solve the problem, so you must be careful and stick to what you should have done. "