Kearney management consulting company in conjunction with Taobao Tmall Sports Outdoor Industry and Merchant Brand Strategy Department released "Sports Outdoor Private Domain trend Insight" on the 13th, the report said, with the growing size and growth of the sports outdoor market, it is expected that the size of China's sports outdoor market will be close to 600 billion yuan in 2025, and there is still plenty of room for development in the future. The report examines the relationship between per capita GDP and the growth of sports segments with reference to the development of the sports industry in Japan. As China's per capita GDP has exceeded US $12000 in 2021, the outdoor demand for popular sports will be refined and upgraded, with a significant increase in the popularity of relatively minority high-end outdoor sports such as skiing, diving, surfing and rock climbing. It is expected that with the further development of the economy in the future, the types of outdoor sports in China will continue to improve to meet the diversified sports consumption needs of the people.