The Ministry of Industry and Information Technology held an administrative guidance meeting on standardizing the "Singles Day" short message marketing behavior of e-commerce platform, which was attended by representatives of major e-commerce platform enterprises, such as BABA, JD.com, Pinduoduo, Meituan, as well as relevant basic telecommunications enterprises and short message service enterprises.

The meeting demanded that, first, the e-commerce platform should immediately and comprehensively check and correct the short message marketing behavior of retail, finance, and other related products, and shall not send marketing text messages without the consent or request of consumers, improve the existing short message marketing plan, and report the progress of the work in the stage to the competent department of the industry in a timely manner.

Second, relevant basic telecommunications enterprises and short message service enterprises should immediately improve the management system and technical means, strengthen the management of short message port access, standardize the use of short message signatures, must not access illegal sublease resources, and must not expand the scope of signature use. through "looking back", we will promote regular governance.

Third, the 12321 network malpractice and garbage information reporting and acceptance center should strengthen the acceptance of garbage information complaints, clue transfer, monitoring and analysis, give full play to the role of "weather vane", and report problems in a timely manner when they are found.